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This is an old page from Rod Begbie's blog.

It only exists in an attempt to prevent linkrot. No new content will be added to this site, and links and images are liable to be broken. Check out begbie.com to find where I'm posting stuff these days.

Filed under 'targetwomen'

April 3, 2009

Current: Having its feminist cake and eating it too

Current: Having its feminist cake and eating it too

On the page of the very funny Target Women segment attacking Carl's Jr's sexist advertising campaign, Current.com promotes videos called "Adult Videos", "InfoMania: Spring Break" (illustrated with a girl in a bikini) and "Taxes and BOOBS" in the hope of snaring some precious pageviews.

Updated to add some clarification:

It's not so much the *content* offending me as the salacious titling of segments with a goal of getting page views seeming hypocritical when paired with Sarah's segment.

Attempting to profit from a funny, well-argued segment attacking mindless misogyny while simultaneously pushing content by giving a video a misleading title and thumbnail just strikes me as duplicitous and makes me embarrassed to be a champion of Current.


About This Site

This is an archive of groovmother.com, the old blog run by Rod Begbie — A Scottish geek who lives in San Francisco, CA.

I'm the co-founder of Sōsh, your handy-dandy guide for things to do in San Francisco this weekend.